English for Marketing and Sales
This programme sets English in the context of practical marketing issues faced by most managers. It provides the opportunity to develop the key skills necessary for improved performance in English.
Course aims
- Focusing on widening communicative skills and developing confidence when dealing with clients
- Increasing effectiveness in meetings
- Presenting product and company in a more professional way
Choice of study topics includes: Advertising, Branding, Consumer Behaviour and Inter-Cultural issues of Global Marketing.
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