English for Marketing and Sales

Business English

This programme sets English in the context of practical marketing issues faced by most managers. It provides the opportunity to develop the key skills necessary for improved performance in English.

Course Aims

Focusing on widening communicative skills and developing confidence when dealing with clients
Increasing effectiveness in meetings
Presenting product and company in a more professional way

Choice of study topics includes: Advertising, Branding, Consumer Behaviour and Inter-Cultural issues of Global Marketing.

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